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About Us

PureMotion Sports was founded in 2013, securing distribution rights in Southern Africa for POC, Skratch Labs soon followed. Morvelo was added in 2017. Lake Shoes in 2020.

Our goal is to expand business by cultivating close relationships with everyone we work with. Our business model is to represent a small number of premium and reputable brands to enable us to better devote our attention to promote and grow these innovative brands throughout Southern Africa. By adopting this approach, we are able stay on top of new trends and are quick to adapt to them without sacrificing service quality.

Our mission is to offer high quality, premium sports goods and accessories to the outdoor sport industry. Commitment to excellence and to improve our business methods, systems and processes. Embrace, listen and act on all feedback provided by our customers and consumers. Encourage an entrepreneurial spirit whilst remaining flexible to an evolving market. Inspire and encourage an active and healthy lifestyle.